Is On true to size?
On true to size for most buyers: 72% report a true fit, 12% find it small, and 16% find it large (confidence 70%). Model-level fit can differ — this is the brand-level aggregate from our sourced data.
Best fit recommendation for On
For a 271 mm foot, On fits true to size. Best fit: US 10 (likely US 9–11), UK 9, EU 41, 27 cm — confidence 70%.
| Best fit | Likely range | UK | EU | CM | Confidence |
|---|---|---|---|---|---|
| US 10 | US 9–11 | 9 | 41 | 27 | 70% |
Evidence: 2 sources · no lab measurement in this record
See how we calculate for the methodology. Sizes vary by model and foot shape; this is an estimate, not a guarantee.
What size should I start with in On?
Start by checking your usual US size in On for a typical fit. See the full On sizing guide or size chart.
| US Men | UK | EU | CM |
|---|---|---|---|
| 10 | 9 | 41 | 27 |
Does On run small or large?
Our fit offset for On is 0 size steps (negative = runs small). Compare with all brands ranked by fit.