Jordan vs New Balance Shoe Size - Which Runs Smaller?
Jordan runs about 1 US size small compared to New Balance. If you wear Jordan in US 9, start by checking New Balance in US 8. Both brands use the same foot-length measurement; the difference is in the last shape, not the conversion formula.
Jordan to New Balance size chart
| US Men (Jordan) | Jordan -> New Balance | Foot length |
|---|---|---|
| 7 | 6 | 246mm |
| 8 | 7 | 254mm |
| 9 | 8 | 262mm |
| 10 | 9 | 271mm |
| 11 | 10 | 279mm |
Fit verdict
- Jordan: Runs small (50% of buyers)
- New Balance: Runs large (50% of buyers)
Why the sizes differ
Jordan runs about 1 US size small compared to New Balance, with roughly 8mm between the matched fit records.
Jordan foot length is measured in millimetres, then mapped to US size. The New Balance starting size shifts by about 1 US size because of each brand fit bias, not a different conversion formula.