ASICS vs Jordan Shoe Size Comparison
Jordan runs about half a US size smaller than ASICS, so you may need to size up. The gap is about 4mm in measured shoe length plus each brand fit bias. Use the table below to convert any ASICS US size to a starting size in Jordan, with UK, EU and CM alongside.
ASICS to Jordan size chart
| ASICS US | Jordan US | Jordan range | Jordan UK | Jordan EU | Jordan CM |
|---|---|---|---|---|---|
| 7 | 7.5 | 6.5-8.5 | 6.5 | 37 | 25 |
| 8 | 8.5 | 7.5-9.5 | 7.5 | 39 | 26 |
| 9 | 9.5 | 8.5-10.5 | 8.5 | 40 | 26.5 |
| 10 | 10.5 | 9.5-11.5 | 9.5 | 41 | 27.5 |
| 11 | 11.5 | 10.5-12.5 | 10.5 | 43 | 28.5 |
| 12 | 12.5 | 11.5-13.5 | 11.5 | 44 | 29 |
| 13 | 13.5 | 12.5-14.5 | 12.5 | 45 | 30 |
Data confidence
Why ASICS and Jordan differ
That works out to roughly 4mm of real shoe length. We map every size through foot length in millimetres and then re-apply each brand empirical fit offset, so the comparison reflects how the shoes actually fit rather than how they are labelled.
Brand-level estimate: per-model fit can vary by a full size or more within a brand.