ASICS vs Hoka Shoe Size Comparison

Hoka fits about the same as ASICS, so keep your usual size as the starting point. The gap is about 2mm in measured shoe length plus each brand fit bias. Use the table below to convert any ASICS US size to a starting size in Hoka, with UK, EU and CM alongside.

ASICS to Hoka size chart

ASICS US men size mapped to a starting size in Hoka, with UK, EU and CM.
ASICS US Hoka US Hoka range Hoka UK Hoka EU Hoka CM
7 6.5 5.5-8 5.5 37 24.5
8 7.5 6.5-9 6.5 38 25
9 8.5 7.5-10 7.5 39 26
10 9.5 8.5-11 8.5 40 27
11 10.5 9.5-12 9.5 42 27.5
12 11.5 10.5-13 10.5 43 28.5
13 12.5 11.5-14 11.5 44 29.5

Data confidence

Why ASICS and Hoka differ

ASICS and Hoka are close at the brand level. We still map every size through foot length in millimetres, then apply each brand empirical fit offset.

Brand-level estimate: per-model fit can vary by a full size or more within a brand.