New Balance vs Jordan Shoe Size — Which Runs Smaller?
New Balance runs about 1 US size large compared to Jordan. If you wear New Balance in US 9, start by checking Jordan in US 10. Both brands use the same foot-length measurement — the difference is in the last shape, not the conversion formula.
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Switching rule for this pair
At the US 9 anchor, the same 262mm foot maps to Jordan US 10. In plain terms: when moving from New Balance to Jordan, go up 1 US size.
- New Balance: runs large signal from 50% of buyer-fit data.
- Jordan: runs small signal from 50% of buyer-fit data.
- If you know your foot length in millimetres, use the Size Passport above before trusting a label-to-label switch.
New Balance → Jordan size chart
| US Men (New Balance) | New Balance → Jordan | Foot length |
|---|---|---|
| 7 | 8 | 246mm |
| 8 | 9 | 254mm |
| 9 | 10 | 262mm |
| 10 | 11 | 271mm |
| 11 | 12 | 279mm |
Fit verdict
- New Balance: Runs large (50% of buyers)
- Jordan: Runs small (50% of buyers)
Why the sizes differ
New Balance runs ~1 size larger than Jordan.
New Balance foot length is measured in millimetres, then mapped to US size. The Jordan last fits the same foot, but the starting label shifts by about 1 US size because of each brand's fit bias — not a different conversion formula.